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Founders & Sales Teams of B2B Businesses

Build Your Sales Playbook in 7 Days using AI

Fully Recorded Action driven 15 Hours +  weekly LIVE Session 

300+
Founders Guided
25+
Years Experience
98%
Success Rate

Founder - specific Sales Playbook

Lays the Foundation for Sales Success for Founders


  • 📅 Access: 90 Days
  • ⏰ Duration : ~ 15 Hours including Assignments,  Self Paced 
  • 📍 Location : Online Recorded plus weekly LIVE Sessions 
  • 👥 For  : Founders  & Sales Teams of  B2B Businesses
Start Building my Sales Playbook
Normal Price ₹ 2999/- Offer Price ₹ 999/-

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Founders have to sell differently
& the Playbook is your Foundation

Join the founders who’ve unlocked predictable sales using the 7-Day AI-Powered Sales Playbook Builder. Transform  your journey , sharpen your message, and build a system that sells — with Samrat, 3X Founder & Sales Expert for Founders.

Samrat is  Your Sales 'Driver', Not Just a Coach or Trainer

AI Powered Actions 
90 Day Access
Weekly Live Sessions

Real Problems First

Get absolute  clarity on the real problems your buyers are trying to solve so your pitch always resonates with them.

ICP That Converts

Define your ICP clearly so you stop chasing bad leads and start selling to buyers who actually convert.

Messaging  that  Connects

Craft a sharp value proposition with messaging that makes prospects instantly understand why choosing you is the obvious move.

Objections, Neutralised

Handle objections with confidence by addressing real buyer resistance without sounding defensive, pushy, or desperate.

Discovery Qs Framework

Use structured discovery questions to lead confident conversations that uncover urgency, budget, and decision-making power naturally.

Pricing With Confidence

Present pricing in a way that anchors value first, reduces pushback, and helps you stop discounting by default.

Spread the word about this unique opportunity:

Over 300+  founders have already gained from Samrat's Founder specific Sales Strategies

A Strong Foundation to your Sales Journey 

This 7 Day Course will transform your Founder journey  forever

98%
Success Rate
1000+
Sales Mentees
25+
Years in Sales
300+
Founders Benefited
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Samrat is my Go-To guy when I hit any B2B Sales related challenge whether it is for my company or for any startup founders in our IIMC Entrepreneurs network. He has been instrumental in helping many companies (striving or thriving) to find the extra edge that comes from relentless execution. Any Founder looking to get coached in this tough field of Sales will find Sam to be a practical, insightful & persistent teacher.
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Aso Sanghai
3X Founder & Angel Investor
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Working with Sam has been one of the most valuable investments I’ve made as a founder. His Sales Coaching for Founders program gave me not just strategies, but real clarity and confidence in our sales direction.
Samrat has a unique ability to understand challenges deeply and offer simple, actionable solutions. The mindset shifts and frameworks he introduced have made a noticeable impact on our team and our growth.
I wholeheartedly recommend Samrat to any founder looking to strengthen their sales engine.
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Iftkhar Ali
Founder, CEO- Aliqan Technologies
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Samrat was a highly valued colleague in the sales and marketing function in the BPO operations of HCL Technologies. By his sheer abilities and attitude he was looked up to as a mentor by his team mates. After a highly successful high-value sales career in IK and Europe he returned home to become a successful entrepreneur in the sales enablement arena.
Samrat has the killer-combination of four vitally relevant attributes: 1) Sales & marketing experience & expertise, 2 ) Entrepreneurial flair and track-record 3 ) Ability to articulate complex concepts 4) Ability to disseminate knowledge and skills
He is an exceptional manager, mentor and trainer who can add significant value to a y start-up or even mature organizations.

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Sumit Bhattacharya
Executive Coach & Former President HCL 
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I have known Samrat since my IIM C days. I had lots of interactions with him in recent times, once I started working in B2B marketing and sales area as part of my academic role. I always use him to test my new research ideas and his perspectives; input has always enriched our findings and make it more relevant for practice.
He has rich sales and marketing experience and deep interest in disseminating knowledge and skills. I have seen him articulating complex topics effortlessly and engaging with MBA students in the classroom. He is a great mentor, consultant or coach for start-ups, who might have limited resources or even for large enterprises.
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Sandip Mukhopadhyay 
Professor, IIM Sambalpur
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Samrat was an early member of our HCL' BPO Sales Team. In the early days of our BPO business line he played an important role in setting up the foundation of our global sales activities. I found him hard working, dedicated and passionate towards his role. Today he runs a successful sales outsourcing/ consulting business and I wish him all the best for his new initiatives
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Suit Baksi
Former CEO, HCL BPO
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Sam is doing actual Sales so his trainings are more practical. Free of jargons & he gives workable tips and tactics that help salespeople work through their day to day sales activities. They are specialists in International Sales efforts which is a different ball game. We have been associated with them for a few years now and whether its prospecting or deal closures we leverage their expertise.
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Venkat Ramakrishnan
co-Founder and CEO, Focaloid Technologies 
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Samrat is the kind of advisor who actually moves the needle. He helped us sharpen our sales pitch, which led to real wins and gave us the roadmap we needed to scale in multiple regions with confidence. He brings a mix of vision and grit that is hard to find. I genuinely appreciate his guidance and couldn't recommend him enough.
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Aswin Anand
co-Founder and CEO, Qubicle Innovations
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Founders, Transform Your Sales Journey

Unlock the exclusive benefits that will elevate your sales strategy and drive growth.

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Samrat - the Founder 'Sales' specialist

Samrat's  sales strategies  for Founders' are designed to equip them with actionable sales strategies & tools that deliver results.

  • check3X Founder | Founder NovaVente- the B2B Sales specialist
  • check25+ years of Sales experience across global markets
  • checkIIM Calcutta alumnus (PGDM)
  • checkSpeaker on sales topics at forums like TedX, Nasscom, XLRI and IIMs.
  • checkHelped 50+ clients on their Sales and GTM strategies
  • checkHelped 300+ Founders by 'Driving' their Sales.
  • checkMentor to over 1000+ Sales Professionals
✨ Founders & Sales Teams Go From Chaos to Clarity  in Just  7 - Days ✨
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